Case Study: Building a strong, successful brand in a
crowded market with strong competition

Protonix^® (pantoprazole sodium)

Partner: Nycomed (formerly Altana)

• Initial partnership established in 1996
• Developed unique positioning
• U.S. launch of PROTONIX oral formulation in 2000 as 4th branded entrant into market. The I.V. formulation was launched in 2001
• Established leading position in managed care and hospital market
• Net sales reached close to $2 billion in the United States in 2007

For more information about PROTONIX, please visit the PROTONIX product page on this site or www.Protonix.com.

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